The Wise approach - Turning user interviews into conversations

About the webinar

Running effective user interviews is not just about what you ask, but how. Turning a potentially rigid Q&A into a seamless conversation, you can help your participants open up, which allows you to unlock deeper insights.

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Dalia El-Shimy, Director of UX Research @ Wise, has spent her professional career perfecting her approach to turning user interviews into human discussions.In our webinar on July 10th, we'll explore how she prepares discussion guides in a dialogue form or the techniques she uses to create a conversational atmosphere.

Key learnings

You'll learn practical techniques from Dalia on how to prepare differently for user sessions and how to turn interviews into conversations to learn more about users. For seasoned interviewers, this will act as a refresher and opportunity to go deeper into the craft of user interviews. And for those who are new to research (or PMs/Designers looking to conduct their own user interviews), you'll get plenty of foundational tips that help shape your developing skills.

Agenda

Discussion guide as dialogues - An alternative approach
Techniques to turn a user session in a conversation
Errors which will burn the rapport with users
The privilege of asking questions - our responsibilities towards participants

Speaker

Dalia El-Shimy

Director of UX research

Engineer-turned-academic-turned-user-researcher asking too many questions" as she characterizes herself. :) Dalia is a one-of-a-kind UX research leader who entered the realm of UX after 7 years of academia. She is now the Director of UX Research @ Wise and beforehand she led the UX research team at Miro.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.