The ins and outs of research roadmapping at Stack Overflow

Webinar by Airtime
Mariann Lowery
49 minutes
Date & time
December 13, 2023
1:00 am
1:00 am
Experience from

About the webinar

What do prioritizing & democratizing research have in common? No, it's not going to be a joke. :) Fascinatingly enough, research roadmapping. It just so happens that having a strong research planning practice has a profoundly positive impact on both. To understand why, I sat down with Mariann Lowery, who held positions like UX Research Lead @ Stack Overflow & senior qualitative researcher / research consultant @ Ipsos. We explored how the research roadmapping process was set up at Stack Overflow and how it retained flexibility. Continuous research being a popular theme, we also looked at how it can co-exist in a symbiotic way with a research roadmap.

Key learnings

Mariann shared stories how they created and ran research roadmaps at Stack Overflow. Her approaches & techniques can be used to set up your own!


  1. How to create a research roadmap?
  2. Ways to keep flexibility given unexpected changes in the product roadmap
  3. Positive impact to expect from research roadmapping
  4. Q&A


Mariann Lowery

UX research lead & strategist

Mariann is a mixed methods UX research pro with over 15 years of experience. Her career took her from Ipsos all the way to a UX research lead role at Stack Overflow. She's passionate about research roadmaps as well as diversity/inclusion/accessibility in research.


Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.