Research for Product Managers - Module 4 - Continuous discovery

Webinar by Airtime
Speaker
Bryan Rill, PhD
Length
Date & time
April 17, 2024
6:00 pm
(
6:00 pm
)
Experience from
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About the webinar

Teresa Torres rightfully argues that we make product decisions every single day. To stay on top of user needs, product teams need continuous touchpoints with users. They need continuous discovery.

Our host, Dr. Bryan Rill, will introduce you to the concept of continuous discovery and how to get started with it. Bryan, a lecturer at UC San Diego with +20 years of user research experience, is perfectly positioned deliver the right balance between theory and practice.

Key learnings

Key techniques we will cover include: leveraging Moments that Matter, building a Panel, and the CX scorecard.

Agenda

  1. Learn how to create a unified view of the customer
  2. Find people to talk to
  3. Develop a voice of the customer strategy

Speaker

Bryan Rill, PhD

Founder @ Rill Insights

Bryan is the founder of Rill Insights, a product research & design agency located in California. He has established and scaled user research practices in numerous companies, small and large. He infuses his deep on-the-ground experience with academia teaching prototyping & design at UC San Diego.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.