Research for Product Managers - Module 2 - Solving my customers' biggest problem

Webinar by Airtime
Speaker
Bryan Rill, PhD
Length
62 minutes
Date & time
March 20, 2024
6:00 pm
(
6:00 pm
)
Experience from
Share

About the webinar

With limited time and manpower, which of your customers' problems should you focus on? The decision is vital because if you get it wrong the dev team will ship features users don't want and won't pay for.

Our host, Dr. Bryan Rill, will demonstrate how make sure that you are working on the most important problems of your customers. Bryan, a lecturer at UC San Diego with +20 years of user research experience, is perfectly positioned deliver the right balance between theory and practice.

Key learnings

Learn to validate user problems with concept and fake door tests. Prioritize problems of your users with rank order surveys.

Agenda

  1. Focus in on one problem to solve
  2. Validate the problem is real and acute
  3. Create a Point Of View

Speaker

Bryan Rill, PhD

Founder @ Rill Insights

Bryan is the founder of Rill Insights, a product research & design agency located in California. He has established and scaled user research practices in numerous companies, small and large. He infuses his deep on-the-ground experience with academia teaching prototyping & design at UC San Diego.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.