Reaching high product adoption like Appsflyer

Webinar by Airtime
Speaker
Rachel Frenkel benHanoch
Length
42 minutes
Date & time
January 17, 2024
1:00 am
(
1:00 am
)
Experience from
Share

About the webinar

You excel at converting leads to users but they just wouldn't become active. Sounds familiar? Reaching product adoption is hard especially for product-led companies where many new users simply experiment with your tool without a true intention to actively use it. To learn how to craft an easy and fast path for leads to become active customers, I sat down with Rachel Frenkel benHanoch, Product Operations Director @ Appsflyer. Rachel has +20 years of unique product experience from a range of high profile tech companies with focus on product adoption.

Key learnings

Rachel shared her approach & learnings about building user flows that lead to high product adoption that you can easily implement in your own company to improve product adoption.

Agenda

  1. What is product adoption & how to measure it?
  2. What are some best practices to make your product part of your users' daily lives?
  3. How to spot if active users are at risk of churning or becoming less active?
  4. How to reactivate dormant users?
  5. Q&A

Speaker

Rachel Frenkel benHanoch

Product Operations Director @ Appsflyer

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.