Make superior product decisions using Mixed Methods Research

Webinar by Airtime
Speaker
Maria Kamynina
Length
46 minutes
Date & time
August 1, 2023
2:00 am
(
2:00 am
)
Experience from
Share

About the webinar

You ran a survey or talked to customers, but you are still not 100% sure what to do with your research results? Maria Kamynina, ex-Zalando & Bloom user insights lead, joined me for this exceptional webinar about Mixed Methods Research. We dug into real-life case studies to illustrate the tangible benefits of combining multiple methods, data sources, and research perspectives and explore strategies to implement Mixed Methods Research in your team. As user insights lead and product consultant, Maria has first-hand knowledge and a unique perspective of these topics and sharing her wisdom through her stories is not only insightful but highly entertaining.

Key learnings

Crash course into Mixed Methods so you can also run your own studies. On top of that practical tips on how to best involve your team in doing research to minimize bias and elevate your research outcomes.

Agenda

  1. What is Mixed Methods Research, and why we decided to take this approach at Bloom?
  2. What are the benefits and pitfalls?
  3. When and how to run Mixed Methods Research - 2 inspiring case studies
  4. Mix the Researchers - how to involve your team in research?
  5. Q&A

Speaker

Maria Kamynina

Fractional User Insights Lead

Maria is a User Insights Consultant with 7+ years of experience helping companies understand their users and build products that people need and want to buy. She specializes in Mixed Methods approach and uses product analytics, qualitative & quantitative user research and marketing expertise to drive meaningful results and business growth.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.