Localizing your product like Unicorns

Webinar by Airtime
Lidia Oshlyansky
40 minutes
Date & time
March 27, 2024
8:00 pm
8:00 pm
Experience from

About the webinar

You're entering a new market with your product. Fantastic! But how exactly should you tweak the product, the messaging or user flows to resonate best with the local user needs?

To learn what to watch out for and how to approach localization, I'll talk with Lidia Oshlyansky who led the Design & localization team at Spotify.
We'll dig into the risks of not localizing a product properly, how she approached some high-profile localization projects or what the ideal localization team consists of.

Key learnings

Lidia will share countless stories how she dealt with localization in her career at renowned companies. You'll be able to easily make use of Lidia's approach and tricks in your own localization endeavors.


  1. What does localization of a software product entail?
  2. What are the tangible risks of not localizing a product properly?
  3. How to approach localizing your product?
  4. What team you should assemble to carry out the localization?
  5. Q&A


Lidia Oshlyansky

Product & UX leader @ Spotify, Google and Nokia

Lidia's career spans over 20 years, she held design & product leadership roles at established companies like Google or Nokia as well as in successful startups like ManyPats. On top of that, she wrote her PhD on localizing products.


Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.