Introduction to holistic product discovery

Webinar by Airtime
Marcus Castenfors
44 minutes
Date & time
October 19, 2022
2:00 am
2:00 am
Experience from

About the webinar

Product Discovery has many interpretations and can cause a lot of confusion for product teams. During this talk hosted by Airtime, Marcus Castenfors tells stories, provides inspiration and a framework to give you structure in the way you work with Product Discovery, and most importantly, how you should have a holistic approach.

Key learnings

You receive from this webinar a framework that you can use in your everyday life working with product development to ensure that you're building the right product for your end-users & customers.


  1. A story of a failed product
  2. Common biases in product development
  3. Why product is hard
  4. Product Discovery principles
  5. The Holistic Framework
  6. Q&A


Marcus Castenfors

Partner at Crisp, co-author of the Holistic Product Discovery book


Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.