Product Discovery has many interpretations and can cause a lot of confusion for product teams. During this talk hosted by Airtime, Marcus Castenfors tells stories, provides inspiration and a framework to give you structure in the way you work with Product Discovery, and most importantly, how you should have a holistic approach.
You receive from this webinar a framework that you can use in your everyday life working with product development to ensure that you're building the right product for your end-users & customers.
I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.