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You are getting feedback from surveys, user research calls, complaint tickets, sales... It's overwhelming and there is no guarantee you will end up focusing on the problems that matters most for your customers.
To explore strategies sifting through the noise, I sat down with Sam Bower, former Product director of HotJar.
We dug into the strategies he developed to separate the signals from the noise and make sense of abundant (and sometimes contradicting) customer feedback.
You get an action plan how to filter out and identify the most relevant patterns in the feedback you get.
Sam was Product Director at HotJar and now leads the product team of Levity. He has experience with mature and young tech companies as well as in situations where you have too little or too much customer feedback.
I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.
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