How Doodle built a successful product lacking data

Webinar by Airtime
Büşra Coşkuner
49 minutes
Date & time
April 9, 2024
6:00 pm
6:00 pm
Experience from

About the webinar

Building half blind without sufficient usage data or qualitative insights. Sounds familiar? The story of our lives at tech companies. Interestingly enough, this can also occur in companies with millions of users.

To explore how to build an amazing product when lacking data, I'll sit down with Büşra Coşkuner. She'll walk us through her experience at Doodle, where she found herself in a similar situation as a Lead Product Manager.

Key learnings

Through Büşra's stories, you will learn how to plan what insights you need to make product decisions and what's the most efficient way to get them.


  1. How to get started with insufficient data & insights?
  2. Fixing your analytics
  3. Running experiments to fill in the blanks
  4. Anchoring the new practices in your organization
  5. Q&A


Büşra Coşkuner

Product coach & trainer, ex-Lead PM @ Doodle

Büşra is a renowned product coach, trainer, and educator. She has over 10 years of product management experience from the operational level to management at companies like Doodle. Since 2020, Büşra helps product people and teams advance their craft through training, coaching and teaching them in product management from strategy to execution


Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.