From insight to impact

About the webinar

Curious how insights have been turned into actionable product improvements at Google? An insight without impact is an insight that doesn't exist, so it's essential for UX researchers to ensure their insights move the needle for stakeholders.

To understand how to turn insights into action, I'll sit down with Nina Weber. Nina spent over 18 years at Google as a UX research leader, sharpening her approach to making insights impactful for products like Google Play or Google Cloud Platform.

We'll cover the research process from planning to reporting, and Nina will share her blueprint of what to do exactly at each step to ensure a high impact down the line.

Key learnings

Nina will provide you with a blueprint and tactical advice on how to tweak your entire research process to ensure high-impact insights upon delivery to your stakeholders. If you find this session insightful, check out Nina's course, which goes deeper into the topic.

Agenda

Prioritizing your research projects & efforts
Keeping up stakeholder engagement during research
Reporting - Sharing your insights in an impactful way
Q&A

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Speaker

Nina Weber

Founder

Nina is the co-founder of Astrolabium, a duo with Javier Bargas-Avila delivering training & coaching for UX and tech professionals. Nina is a seasoned UX researcher with 20 years of industry experience, including 18 years at Google, where she had the opportunity to work as both an individual contributor and a people manager, leading research across all stages of the product lifecycle.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.