Doing user research like Booking.com

Webinar by Airtime
Speaker
Molly Stevens
Length
50 minutes
Date & time
February 27, 2024
1:00 am
(
1:00 am
)
Experience from
Share

About the webinar

Democratizing research - the mantra of the last years. Why, everyone can talk to users, can't they? Product teams can do a lot of harm by assigning research types to colleagues who are not qualified.

To understand how to split tasks, what to democratize and what not, I sat down with Molly Stevens, Senior Director of User Experience @ Booking.com. Molly is a seasoned UX (thought) leader with +20 years of experience at companies like Booking.com, Uber or Google.

Key learnings

Molly shared her scheme & experience how to best involve the product team and which research activities you should never put in the hands of non-researchers.

Agenda

  1. Can anyone do research?
  2. What are the risks of putting research in the wrong hands?
  3. What is the ideal involvement of product teams in research?
  4. How to run research when you don't have a researcher onboard?
  5. Q&A

Speaker

Molly Stevens

Senior Director of User Experience at Booking.com

Molly is the Senior Director of User Experience shaping how user research is run at Booking.com - a prominent global player in the travel industry. She led the UX research team at Uber beforehand and was one of the masterminds behind Kaleidoscope - Uber's own insight repository. Her UX career spans over 20 years at top companies with focus on scalable research methods, user experience research and global design.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.