Democratizing research - the mantra of the last years. Why, everyone can talk to users, can't they? Product teams can do a lot of harm by assigning research types to colleagues who are not qualified.
To understand how to split tasks, what to democratize and what not, I sat down with Molly Stevens, Senior Director of User Experience @ Booking.com. Molly is a seasoned UX (thought) leader with +20 years of experience at companies like Booking.com, Uber or Google.
Molly shared her scheme & experience how to best involve the product team and which research activities you should never put in the hands of non-researchers.
Molly is the Senior Director of User Experience shaping how user research is run at Booking.com - a prominent global player in the travel industry. She led the UX research team at Uber beforehand and was one of the masterminds behind Kaleidoscope - Uber's own insight repository. Her UX career spans over 20 years at top companies with focus on scalable research methods, user experience research and global design.
I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.
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