Airtime Academy - Module #1 - Who is my customer

Webinar by Airtime
Speaker
Bryan Rill, PhD
Length
56 minutes
Date & time
March 6, 2024
1:00 am
(
1:00 am
)
Experience from
Share

About the webinar

The primary reason for startup failure is lack of product market fit. Customers not wanting a product built for them. How to avoid this trap?

Our host, Dr. Bryan Rill, will showcase techniques how to understand your customers better, uncover problems & opportunities and how to build your personas. Bryan, a lecturer at UC San Diego with +20 years of user research experience, is perfectly positioned deliver the right balance between theory and practice.

Key learnings

Practical Techniques & Templates you can use: Sensemaking journeys, Personas, Experience Maps

Agenda

  1. Better understand your customers
  2. Discover problems and opportunities
  3. Create evidence-based personas

Speaker

Bryan Rill, PhD

Founder & Principal @ Rill Insights

Bryan is the founder of Rill Insights, a product research & design agency located in California. He has established and scaled user research practices in numerous companies, small and large. He infuses his deep on-the-ground experience with academia teaching prototyping & design at UC San Diego.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.