"Look, if you had one shot or one opportunity...." The famous line from Eminem doesn’t just apply to aspiring artists. Building hardware is expensive and oftentimes there is no quick fix if you got something wrong. So, does that make our palms sweaty?
To understand how music hardware UX research works and what we can learn from it, I’ll sit down with none other than Barbara Bencze. Barbara is a principal user researcher at Ableton who spent years conducting research for Move & Push. Push is Ableton's prime music making hardware while Move is its latest product, hitting shelves in October 2024.
Barbara will share her blueprint and approach to researching a new music hardware product. If you’re new to hardware research, this session will provide plenty of inspiration that you can apply to other types of research. If you’re a hardware pro, Barbara will be an excellent sparring partner and a source of practical tips.
I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.