Ableton’s research approach to crafting music hardware

Webinar by Airtime
Speaker
Barbara Bencze
Length
Date & time
January 14, 2025
6:00 pm
(
6:00 pm
)
Experience from
Share

Ableton’s research approach to crafting music hardware

Webinar by Airtime
Speaker
Barbara Bencze
Length
Date & time
January 14, 2025
6:00 pm
(
6:00 pm
)
Experience from
Share

Ableton’s research approach to crafting music hardware

Webinar by Airtime
Speaker
Barbara Bencze
Length
Date & time
January 14, 2025
6:00 pm
(
6:00 pm
)
Experience from
Share

About the webinar

"Look, if you had one shot or one opportunity...." The famous line from Eminem doesn’t just apply to aspiring artists. Building hardware is expensive and oftentimes there is no quick fix if you got something wrong. So, does that make our palms sweaty?

To understand how music hardware UX research works and what we can learn from it, I’ll sit down with none other than Barbara Bencze. Barbara is a principal user researcher at Ableton who spent years conducting research for Move & Push. Push is Ableton's prime music making hardware while Move is its latest product, hitting shelves in October 2024.

Key learnings

Barbara will share her blueprint and approach to researching a new music hardware product. If you’re new to hardware research, this session will provide plenty of inspiration that you can apply to other types of research. If you’re a hardware pro, Barbara will be an excellent sparring partner and a source of practical tips.

Agenda

  1. The process of building & researching music hardware iteratively
  2. Managing the risks of getting something wrong with hardware
  3. Designing a motivating onboarding experience for a complex product
  4. Lessons we can apply from hardware to software research
  5. Q&A

Speaker

Barbara Bencze

Principal user researcher

Barbara is a principal user researcher at Ableton, specializing in hardware research. Previously, she worked as a design researcher at companies like Omio, a travel tech company.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.

Register