Getting users excited about product releases is the main theme of this Product Fit podcast episode. I talked to Anya Razina about how to use live videos to spur high engagement from your user base.

Nothing is less gratifying than working on a cool new feature only to see limited interest upon release. Interest is a function of how well the feature solves a user problem and equally how the news and benefits are delivered to your users.

With Anya, we looked at best practices and examples how to boost the latter part of this equation.