How to use the Delight Grid to create emotional attachment to products

Webinar by Airtime
Speaker
Nesrine Changuel
Length
46 minutes
Date & time
April 1, 2025
6:00 pm
(
6:00 pm
)
Experience from
Share

How to use the Delight Grid to create emotional attachment to products

Webinar by Airtime
Speaker
Nesrine Changuel
Length
46 minutes
Date & time
April 1, 2025
6:00 pm
(
6:00 pm
)
Experience from
Share

How to use the Delight Grid to create emotional attachment to products

Webinar by Airtime
Speaker
Nesrine Changuel
Length
46 minutes
Date & time
April 1, 2025
6:00 pm
(
6:00 pm
)
Experience from
Share

About the webinar

Want customers to love your product – and keep coming back? 💡

You've probably heard of the Kano Model—the go-to framework for classifying features into Must-haves, Performance boosters, and Delighters. And let’s be real, it’s the Delighters that set great products apart. But here’s the big question:

👉 Which Delighters should you build to create deep emotional connections with your users?

To answer this, I'll be joined by Nesrine Changuel, the creator of the Delight Grid 🎯. Her framework helps product teams strike the perfect balance between functional and emotional motivators. As a former Google & Spotify product manager, she knows exactly how to build features that don’t just work—they wow.

Key learnings

Nesrine will share a powerful framework to help you prioritize Delighters and build a portfolio that keeps users hooked.

Agenda

  1. The Kano Model & why Delighters matter
  2. How functional & emotional motivators shape user attachment
  3. A deep dive into the Delight Grid
  4. Q&A – your chance to ask Nesrine anything!

Speaker

Nesrine Changuel

Product advisor & author

Currently the Career Lab Director for the Product Management track at ESSEC Global MBA, Nesrine has worked on products like Google Meet or Spotify's video features, thereby bringing video podcasts to millions. She’s also been a lecturer at INSEAD and Product School, guiding the next generation of product leaders.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.

Register