How Google uses Critical User Journeys

About the webinar

Google has been an early advocate of critical user journeys (CUJ) and how they help product teams become more user-centric. It seems so self-explanatory and obvious when Google tells about CUJs - almost like watching the smooth strikes of a tennis player at the US Open thinking "Well, I could hit a ball like that - once at least".

However, the devil is in the details.

To understand how to spin that CUJ ball, I'll sit down with Javier Andrés Bargas-Avila, UX Director at Google. Javier has been a UX research leader at Google for over 13 years and spearheaded the implementation of Critical User Journeys for several products at Google.

Key learnings

Javier will share his wisdom on how to find and prioritize CUJs as well as inform your product roadmap. He'll also showcase how you can measure CUJ happiness & health so you can keep on improving.

Agenda

What are Critical User Journeys and why should you use them?
A blueprint for finding and prioritizing CUJ
How to turn CUJs into a product roadmap
Measuring CUJ happiness for continuous improvement

Speaker

Javier Andrés Bargas-Avila

UX Director

Javier is a UX Director at Google with over 20 years of experience, passionate about building excellent products that delight users. He worked on some of the world's most recognizable products, from YouTube to Ads and Google Cloud. He also built Google's largest Quantitative UX Research team and spearheaded the centralization of research at Google Play. Javier has also been a lecturer at the University of Basel teaching UX related courses.

Host

Akos Kiss-Dozsai

Co-Founder & CEO at Airtime

I'm a product builder, I took to market +5 products between 2015-2020. I developed product concepts and validated them through research. I was also responsible for structuring and market entry working with large teams. Since 2020, I'm the co-founder & CEO of Airtime.